After your promotion ends, we select the winners, verify winner’s eligibility and
We provide fair and balanced winner selection for all promotion types. Promotion
Activators has a great record selecting winners in compliance with all official rules. If it’s a
random-draw sweepstakes, we make sure winners are determined in a fair and random way and that
all drawings are witnessed.
By having a third party select your winners, you can ensure that winners are chosen in a fair,
legal way and that the correct number of winners are chosen.
We make sure your winners meet the requirements specified in the official rules for your
promotion. After your promotion ends, we verify the winner(s) by ensuring that they’ve
complied with the rules of your promotion. We also confirm their location, age and any other
identification information that may affect their eligibility.
We obtain liability release and publicity release during the winner verification process as
needed. If the winner is eligible to receive a prize valued $600 or more, we verify the winner
is willing to accept and pay the required taxes. If the selected winner declines the prize for
any reason, we notify and verify the next potential winner.
Winner verification ensures that your winners are eligible and willing to receive the prize(s)
offered from your promotion. This helps you avoid any legal issues or disputes.
After your promotion has ended, we notify winners and make sure to notify the
correct number of winners.
If you are awarding low-value items like hats or t-shirts, you could simply mail the winners
their prizes with a letter of congratulations enclosed. However, if the prize is potentially
dangerous and/or has a value that necessitates tax reporting ($600 or more), we issue the
winners affidavits of eligibility and liability releases . We also make sure your
winners understand their tax liability if their prize has a value of $600 or more.
Having us handle notifying your winner(s) protects you from liability if a winner suffers an
injury related to their prize and provides information for tax reporting.
After Promotion Activators selects the winners whether in a random drawing or using
expert judges, we must ensure the proper number of winners are notified and we verify
the winners to ensure that they complied with the promotion rules eligibility
You might be thinking, ‘you just pick the winner and then ship them their prize, right?’ In some
cases, this may be true but it depends on the prize. If you are awarding low-value items like
hats or t-shirts, you could simply mail the winners their prizes with a letter of
congratulations enclosed (assuming you captured their mailing address at time of entry).
However, if the prize is potentially dangerous and/or has a value that necessitates tax
reporting (i.e. $600+), we issue winners affidavits of eligibility and liability/publicity
If you forgo this step, you may not have the information required for tax reporting.
Additionally, you may put yourself at risk should the winner suffer an injury or even death
related to their prize. For example, if you are awarding a prize trip and the winner suffers an
accident, a release of liability protects you from potential legal consequences. Or, if the
prize is a pair of roller blades and the winner is injured while using them, the release of
liability protects you.
It is also the responsibility of the sponsor – or Promotion Activators, if we are acting as the
independent judging agency – to ensure that the winner has complied with the rules of their
promotion. If the rules state that the entrant must be 18 years of age or older and a legal
resident of the U.S. or the District of Columbia, we can verify this information by having the
winner execute the requisite forms and provide identification. This helps avoid a situation
where it is determined after the prize has been awarded that the winner was under the legal age
or even an employee of the sponsor company.
The publicity release is important (where permitted by law) particularly if the sponsor wishes
to use the entrant’s information for advertising and marketing purposes.