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Audi Test Drive To the Unknown


Audi Test Drive To the Unknown Sweepstakes




Audi of America, Inc.


In conjunction with Amazon and to promote the launch of the newly re-designed Audi A6, Audi ran a 2-day promotion that offered not only exclusive test drives, but also the chance to win luxury-themed, experiential, prizes.

Lucky shoppers that found special Audi “Drive Boxes” located in an Amazon Go Store,
received a 30-minute test drive of an A6.

At the conclusion of their test drive, participants were asked if they would like to continue. By answering “yes” they were entered for a chance to win exclusive experiences including a private meal prepared by a chef, a visit to a local tailor to be measured for a custom-made suit, and a helicopter tour of Seattle. The Grand Prize was a trip for 2 to Germany and use of an Audi A6.

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