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Thomas & Friends Ultimate Train-Tastic Sweepstakes

PROMOTION TITLE

Thomas & Friends Ultimate Train-Tastic Sweepstakes

PROMOTION TYPE

Sweepstakes

SPONSOR

Fisher-Price

CREATIVE

Agency

OVERVIEW

Fisher-Price leverages their relationship with the Thomas & Friends brand to promote the grand opening of Thomas Town at Kennywood Park as well as collect user-generated content featuring photos of children playing with Thomas & Friends toys.  Weekly “theme” drawings were held for the different categories of Thomas toys – wood, MINIS, TrackMaster, and Super Station.  The Grand Prize winner receives a trip for 4 to attend the grand opening of Thomas Town.

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