Project Description

Promotion Type

Sweepstakes: Online & In-store


To incentivize Speed Perks enrollment and reward members, Advance Auto Parts
leveraged their relationship with Coca-Cola and auto racing to offer 5 lucky customers a
once-in-a-lifetime, VIP trip to the Coca-Cola 600 NASCAR race in Charlotte, NC. In
addition to the Grand Prize trips, this one-month promotion also featured 20 secondary
prizes consisting of Advance Auto Parts swag and gift cards.