Project Description


Audi Test Drive To the Unknown Sweepstakes

Promotion Type



Audi of America, Inc.


In conjunction with Amazon and to promote the launch of the newly re-designed Audi A6,

Audi ran a 2-day promotion that offered not only exclusive test drives, but also the
chance to win luxury-themed, experiential, prizes.

Lucky shoppers that found special Audi “Drive Boxes” located in an Amazon Go Store,
received a 30-minute test drive of an A6.

At the conclusion of their test drive,
participants were asked if they would like to continue. By answering “yes” they were
entered for a chance to win exclusive experiences including a private meal prepared by
a chef, a visit to a local tailor to be measured for a custom-made suit, and a helicopter
tour of Seattle. The Grand Prize was a trip for 2 to Germany and use of an Audi A6.