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Audi Test Drive To the Unknown
PROMOTION
Audi Test Drive To the Unknown Sweepstakes
PROMOTION TYPE
Sweepstakes
SPONSOR
Audi of America, Inc.
OVERVIEW
In conjunction with Amazon and to promote the launch of the newly re-designed Audi A6, Audi ran a 2-day promotion that offered not only exclusive test drives, but also the chance to win luxury-themed, experiential, prizes.
Lucky shoppers that found special Audi “Drive Boxes” located in an Amazon Go Store,
received a 30-minute test drive of an A6.
At the conclusion of their test drive, participants were asked if they would like to continue. By answering “yes” they were entered for a chance to win exclusive experiences including a private meal prepared by a chef, a visit to a local tailor to be measured for a custom-made suit, and a helicopter tour of Seattle. The Grand Prize was a trip for 2 to Germany and use of an Audi A6.
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