Gift of Grin Contest
Online Photo/Essay Contest
Smile Direct Club, LLC
This holiday-themed contest was promoted via the Sponsor’s Facebook channel. Consumers were asked to take a selfie and compose a short essay that answered the question: “Why do you want to win free invisible aligners this holiday season?” and upload both to a promotion website. Entries were then judged by Sponsor and 12 lucky winners were selected o the basis of skill. Each winner received free invisible aligners.
With user-generated content, this contest gave consumers a chance to put their creativity on display while leveraging the holiday season.