Last Man Standing Sweepstakes
This sweepstakes promoted the hit Fox show Last Man Standing and also incentivized store visits to Dick’s Sporting Goods. Entrants took selfies with a Last Man Standing standee located in participating Dick’s Sporting Goods and then either uploaded the photo to a dedicated microsite or posted to their personal Instagram feed with the hashtag #LastmanstandingSweepstakes. There were 500 prize winners each of whom received a $100 Dick’s Sporting Goods gift card.
This sweepstakes not only created visibility for the TV show in-store and on social media, but it drove traffic to the retailer. The gift card prizes also served to drive traffic and generate sales for Dick’s Sporting Goods.