Project Description
Promotion Type
Online Photo & Essay Contest
Sponsor
The J.M. Smucker Company
Creative Agency
Cohn & Wolfe
Overview
Online contest that combined both photos and essays to celebrate and recognize “everyday” celebrations of family. A panel of judges determined the 10 best submissions which were then posted online for consumer voting. The winner received $10,000 intended for a family vacation to Celebration, FL.
Promotion Summary
This popular contest underscored the relationship between family and Pillsbury and encouraged consumer participation with the online voting component which drove traffic to the site and kept visitors engaged while they reviewed the 10 finalists.
