Contest (defined)

A contest is a competitive promotion where people submit proof of a skill to be judged by a set of criteria decided by the brand. 

What are the benefits of a contest? 

Contests create an engaging brand experience by prompting your audience to share user-generated content via on-site upload or social media. Contests usually ask participants to submit a photo, video, essay, recipe, etc.

 Examples: 

  • Essay

Users submit a piece of writing to be judged by a panel of experts. Your quote includes up to 3000 characters or 500 words and 3 judging criteria. 

  • Photo 

Users submit a photo to be judged by a panel of extras. Your quote includes up to 3 judging criteria.

  • Video

Users submit a video to be judged by a panel of experts. Your quote includes videos up to 30 seconds long and 3 judging criteria.

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