Selecting and determining winners in strict compliance with all official rules administered.
Using Promotion Activators as a third party judging agency helps the sponsor avoid the appearance of impropriety, bias, or prejudice to the consumer with respect to the determination of prize winners.
Sweepstakes, winners are selected at random and all drawings are witnessed. It is a best practice to utilize an independent judging agency to determine promotion winners. Entrants may inquire how winners were determined, independent judging removes any biases or prejudices. It is the same reason that the Academy Awards depends upon an accounting company to tabulate votes that determine Oscar winners.
Skill contests, Promotion Activators provides credentialed judges expert in their respective fields to review/score entries.
Photo contest, we assemble a panel of experienced judges that include photo editors at national newspapers, professional photographers, and/or college photography teachers.
Essay contest, our judging panel includes published authors, professors of creative writing, and/or copywriters from the advertising industry. All scores are recorded and validated by Promotion Activators.
We ensure winners are determined in a fair, legal, manner. Promotion Activators guarantees the correct number of winners are selected and our official rules contain the statement “…no more than the advertised number of prizes will be awarded…”. Our judging record is perfect and we carry promotion specific Errors & Omission insurance to meet brand’s risk management policies.