What is a sponsor?
A sponsor is the term used to communicate to entrants and governing bodies who is responsible for the promotion.
Your company is the sponsor if you will benefit from the promotion whether that benefit is realized in terms of product sales, marketing data collection, or general goodwill among your customer base.
As the direct beneficiary of the promotion, you will absorb the associated costs of the promotion and will be identified as the “sponsor” in the rules and terms/conditions of the promotion.
Note: Including the sponsor name and address is a mandatory disclosure.