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Avocados From Mexico
PROMOTION TYPE
Skill Contest
AUDIENCE
Parents and their children
OVERVIEW
Parents and children (ages 4-12) record the preparation of a recipe featuring avocado and upload video to contest site. Eligible videos are posted to a public gallery where visitors can vote for their favorite. The entry receiving the most votes is deemed the winner and the entrant receives a $1,000 VISA gift card. This contest promotes the health benefits of avocado and encourages children to discover the joys of cooking. The public gallery helps drive traffic to the site where visitors can learn more about the sponsor and enjoy the creative videos.
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