Thomas & Friends Ultimate Train-Tastic Sweepstakes

Promotion Title:

Thomas & Friends Ultimate Train-Tastic Sweepstakes

Promotion Type:

Sweepstakes

Sponsor:

Fisher-Price

Creative:

Agency

Overview:

Fisher-Price leverages their relationship with the Thomas & Friends brand to promote the grand opening of Thomas Town at Kennywood Park as well as collect user-generated content featuring photos of children playing with Thomas & Friends toys.  Weekly “theme” drawings were held for the different categories of Thomas toys – wood, MINIS, TrackMaster, and Super Station.  The Grand Prize winner receives a trip for 4 to attend the grand opening of Thomas Town.