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Frigo & Dragone
PROMOTION TYPE
Recipe Contest
SPONSOR
Saputo Cheese USA
CREATIVE AGENCY
Jacobs & Jacobs
OVERVIEW
A recipe contest was a natural promotion vehicle for these Saputo products with wide usage in meal preparation.
PROMOTION SUMMARY
Entrants submitted recipes that used two Saputo cheese products to show how they made their family meals fresher.
The payoff to the winner was a $2,500 kitchen makeover. What better way to get recipe-savvy consumers excited!
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