Gift of Grin Contest

Promotion Title:

Gift of Grin Contest

Promotion Type:

Online Photo/Essay Contest

Sponsor:

Smile Direct Club, LLC

Overview

This holiday-themed contest was promoted via the Sponsor’s Facebook channel.  Consumers were asked to take a selfie and compose a short essay that answered the question: “Why do you want to win free invisible aligners this holiday season?” and upload both to a promotion website.  Entries were then judged by Sponsor and 12 lucky winners were selected o the basis of skill.  Each winner received free invisible aligners.

Promotion Summary

With user-generated content, this contest gave consumers a chance to put their creativity on display while leveraging the holiday season.