Scotties Ready Set School Sweepstakes

Promotion Title:

Ready Set School Sweepstakes

Promotion Type:

Sweepstakes

Sponsor:

Kimberly Clark

Overview:

The late Summer/early Fall is ‘back to school’ time but it’s also cold and allergy season. The Scotties Ready Set School Sweepstakes featured a large cash prize of $10,000 and twenty-four $500 prizes which were intended to be used towards a child’s education. In addition, there were 1,400 Second Prizes featuring a school backpack full of Scotties and Hasbro products.

Promotion Summary:

This promotion helped parents provide much-needed school supplies and educational games to children while also taking advantage of the connection with cold/allergy season.  The response was tremendous with hundreds of thousands of entries over a two-month period.