Mission Foods Sweepstakes
Mission Foods “Mission to Change” Sweepstakes
Sweepstakes (Inline FB)
To encourage healthy eating habits, his online sweepstakes invited consumers to enter their favorite “Better for You” recipe either by replying to a promotional Facebook post (inline) or via their personal Twitter feed. Submission of a recipe resulted in an entry into a sweepstakes drawing where 31 winners were randomly selected to receive a fitness device.