Mission Foods Sweepstakes

Promotion Title:

Mission Foods “Mission to Change” Sweepstakes

Promotion Type:

Sweepstakes (Inline FB)

Sponsor:

Gruma Corporation

Overview:

To encourage healthy eating habits, his online sweepstakes invited consumers to enter their favorite “Better for You” recipe either by replying to a promotional Facebook post (inline) or via their personal Twitter feed. Submission of a recipe resulted in an entry into a sweepstakes drawing where 31 winners were randomly selected to receive a fitness device.