Outside Magazine & Porsche

Outside Magazine and Porsche team up to create a fun and interactive contest that targets active and adventure-minded consumers and encourages social media shares through Twitter, Instagram, and Facebook. To enter, consumers post a photo that depicts their idea of an “Epic Weekend” to their Instagram or Twitter feed along with promotion-specific hashtags. Entries are aggregated using hashtags and a panel of judges appointed by sponsor will determine a winner who will receive an epic trip for 2 to Los Angeles including use of a Porsche.