Sleep Number Instant Win Sweepstakes & Game

Promotion Title:

Sleep Number® Insider Appreciation Month Promotion

Promotion Type:

Online Instant-win Game & Sweepstakes

Sponsor:

Select Comfort Retail Corporation

Overview:

To incentivize store visits and subsequent purchases, existing customers were invited via email to participate. To play the game and receive an entry into the sweepstakes, entrants visited their local Sleep Number store and registered and played the game on a store-provided tablet device. Everyone who played received either a prize or a high-value coupon.

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