Promotion Type

Sweepstakes

Sponsor

The J.M. Smucker Company

Agency

Cohn & Wolfe

Overview

Sweepstakes for Smucker’s Snack’n Waffles brand waffles. Entries were submitted on the promotion microsite and were included in a random drawing that featured a kitchen “makeover” prize.

Promotion Summary

The kitchen makeover provided a synergy with the sponsor’s products and leveraged the popularity of “makeover” shows.