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Smucker’s
PROMOTION TYPE
Sweepstakes
SPONSOR
J.M. Smucker Company
AGENCY
OVERVIEW
Sweepstakes for Smucker’s Snack’n Waffles brand waffles. Entries were submitted on the promotion microsite and were included in a random drawing that featured a kitchen “makeover” prize.
PROMOTION SUMMARY
The kitchen makeover provided a synergy with the sponsor’s products and leveraged the popularity of “makeover” shows.
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