Promotion Type

Photo Contest

Sponsor

Snaptracs, Inc., a wholly-owned subsidiary of Qualcomm

Creative Agency

Formula PR

Overview

This fun, unique, contest gave Facebook users a chance to not only display photos of their dogs, but also come up with a chance to “channel” their dogs’ thoughts by creating imaginary texts from them. This promotion utilized a Facebook application provided by Wildfire Interactive. All eligible entries were posted on Tagg’s Facebook page where they were voted on by visitors. Winners received products from the Sponsor.

Promotion Summary

This contest targeted the sponsor’s potential customer base (dog owners) while at the same time creating “fans” of their Facebook page where they could market their products.