Selecting and determining winners in strict compliance with all official rules
Using Promotion Activators as a third party judging agency helps the sponsor avoid
the appearance of impropriety, bias, or prejudice to the consumer with respect to the
determination of prize winners.
Sweepstakes, winners are selected at random and all drawings are witnessed. It is a best
practice to utilize an independent judging agency to determine promotion winners. Entrants may
inquire how winners were determined, independent judging removes any biases or prejudices. It is
the same reason that the Academy Awards depends upon an accounting company to tabulate votes
that determine Oscar winners.
Skill contests, Promotion Activators provides credentialed judges expert in
their respective fields to review/score entries.
Photo contest, we assemble a panel of experienced judges that include photo editors at
national newspapers, professional photographers, and/or college photography teachers.
Essay contest, our judging panel includes published authors, professors of creative
writing, and/or copywriters from the advertising industry. All scores are recorded and validated
by Promotion Activators.
We ensure winners are determined in a fair, legal, manner. Promotion Activators
guarantees the correct number of winners are selected and our official rules contain the
statement “…no more than the advertised number of prizes will be awarded…”. Our judging record
is perfect and we carry promotion specific Errors & Omission insurance to meet brand’s
risk management policies.