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Trade promotion

A trade promotion is a promotion between a manufacturer and retailer.

It’s not open to the general consumer.

How does this affect my promotion?

If you are running a trade promotion, it can be open to retailers, employees, select trade groups like plumbers, doctors, mechanics, etc. The laws governing trade promotions are similar to the laws governing public promotions. Depending upon the structure of your promotion, you’ll still have to offer a “free” method of entry (AMOE) if a purchase is required.

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