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Speed Perks Coca-Cola 600

PROMOTION TYPE

Sweepstakes: Online & In-store

OVERVIEW

To incentivize Speed Perks enrollment and reward members, Advance Auto Parts leveraged their relationship with Coca-Cola and auto racing to offer 5 lucky customers a once-in-a-lifetime, VIP trip to the Coca-Cola 600 NASCAR race in Charlotte, NC. In addition to the Grand Prize trips, this one-month promotion also featured 20 secondary prizes consisting of Advance Auto Parts swag and gift cards.

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