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Gift of Grin Contest

PROMOTION TITLE

Gift of Grin Contest

PROMOTION TYPE

Online Photo/Essay Contest

SPONSOR

Smile Direct Club, LLC

OVERVIEW

This holiday-themed contest was promoted via the Sponsor’s Facebook channel. Consumers were asked to take a selfie and compose a short essay that answered the question: “Why do you want to win free invisible aligners this holiday season?” and upload both to a promotion website. Entries were then judged by Sponsor and 12 lucky winners were selected o the basis of skill. Each winner received free invisible aligners.

PROMOTION SUMMARY

With user-generated content, this contest gave consumers a chance to put their creativity on display while leveraging the holiday season.

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