Promotion defined

What is a promotion?

A promotion is a sweepstakes, contest or game held to engage or expand its audience. 

The terms sweepstakes, contest and game are often used interchangeably, but they’re actually 3 distinct promotion types with different rules and requirements for each one. 

What are the benefits of a promotion? 

A promotion can help increase brand awareness, boost sales, engage your customers and expand your user base.

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