How it works

Promotion administration overview

Everything you need to know + a handy checklist

Promotion administration helps you bring your promotion to life, executing all the administrative and legal aspects of your promotion. It also protects your brand from legal and compliance issues and offers independent, objective promotion management. Most importantly, a well-managed promotion ensures customers have a positive experience with your brand.

Choosing a promotions administration company that has the tools and expertise you need is a must if you want your promotion to run smoothly. Promotion Activators is the leading authority on promotion administration. In fact, handling every detail of the administration process is our main focus. We take care of all the intricate details, so you can feel confident through every step of the process.

Before promotion starts
Choose a promotion type
You decide which type of promotion - sweepstakes, game, contest - will best accomplish your goals.
We can help with this.
Decide your promotion concept, theme
You decide the branding and messaging for your promotion.
We can help with this.
Define entry method(s)
You define how people will enter or what they’ll need to do to enter your promotion.
We can help with this.
Create prize structure
You choose the prizes people will win.
We can help with this.
Develop official rules
Determine the official rules for your promotion including required disclosures and details.
Legal approvals
Get legal approval from all stakeholders for creative, permission of use and rules.
States registration & surety bonds
This is not required for all promotions. It depends on your promotion type, states of eligibility and prize values.
Final approval
Approve final copy, creative, entry site etc.
*Ready to launch*
During promotion
Monitor promotion activity
After promotion ends
Select, verify, notify winners
Verifying and notifying winners will vary depending on your promotion.
Award prizes
Give each winner their prize.