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Advance Auto Parts Contest and Sweepstakes
PROMOTION TITLE
Advance Auto Parts Heroes Contest
PROMOTION TYPE
Contest
SPONSOR
Advance Auto Parts
OVERVIEW
In an effort to recognize those ‘unsung’ heroes in the community, Advance Auto Parts invited consumers to nominate someone they felt was deserving. Initial judging was conducted by the Sponsor to determine finalists and then consumer voting determined the winners. Both the winning entrant and his/her nominee received $1000 gift cards.
Advance Auto Parts Contest and Sweepstakes
PROMOTION TITLE
Advance Auto Parts Show What You Know Promotion
PROMOTION TYPE
Sweepstakes and Skill Contest
SPONSOR
Advance Auto Parts
OVERVIEW
Consumers were invited to submit a photo that depicted their car or part of their car showing any modifications, repairs, and/or restorations completed by them (i.e. Show What You Know) to gain entry into the sweepstakes drawing. Alternatively, they could submit a video of the same for entry into the video contest portion of the promotion. All entries were posted to a public gallery. Entries were submitted either directly to a dedicated microsite, Instagram, or Twitter. Grand Prize winners of the video contest and sweepstakes each received a 3-day/2-night trip 2 to Dallas, TX for a ‘meet and greet’ with Richard Rawlings.
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