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Scotties Ready Set School Sweepstakes
PROMOTION TYPE
Ready Set School Sweepstakes
SPONSOR
Kimberly Clark
OVERVIEW
The late Summer/early Fall is ‘back to school’ time but it’s also cold and allergy season. The Scotties Ready Set School Sweepstakes featured a large cash prize of $10,000 and twenty-four $500 prizes which were intended to be used towards a child’s education. In addition, there were 1,400 Second Prizes featuring a school backpack full of Scotties and Hasbro products.
PROMOTION SUMMARY
This promotion helped parents provide much-needed school supplies and educational games to children while also taking advantage of the connection with cold/allergy season. The response was tremendous with hundreds of thousands of entries over a two-month period.
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