L’Oreal Kids

Promotion Type

Sweepstakes

Sponsor

L’Oreal USA, Inc.

Overview

Leveraging the popularity of the Disney movie “Cars 2,” L’Oreal ran an online sweepstakes featuring prizes such as a $3,350 Rosenberry Rooms room makeover, Cars 2 merchandise, and Toys “R” Us gift cards.

Promotion Summary

With Rosenberry Rooms, a purveyor of children’s furniture, Toys R Us gift cards, and Cars 2 merchandise, this promotion took aim at the family market and hit its target!