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L’Oreal Kids
PROMOTION TYPE
Sweepstakes
SPONSOR
L’Oreal USA, Inc.
OVERVIEW
Leveraging the popularity of the Disney movie “Cars 2,” L’Oreal ran an online sweepstakes featuring prizes such as a $3,350 Rosenberry Rooms room makeover, Cars 2 merchandise, and Toys “R” Us gift cards.
PROMOTION SUMMARY
With Rosenberry Rooms, a purveyor of children’s furniture, Toys R Us gift cards, and Cars 2 merchandise, this promotion took aim at the family market and hit its target!
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