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Scotties Family Field Trip Sweepstakes
PROMOTION TYPE
Sweepstakes
SPONSOR
Irving Tissue Corporation
CREATIVE
Agency
OVERVIEW
The SCOTTIES Family Field Trip Sweepstakes ran both on its own microsite as well as on the Scotties Facial Tissue page on Facebook. Entries were collected on both sites with a “Invite A Friend” feature that enabled entrants to receive up to 10 bonus entries if they invited friends to the sweepstakes who subsequently entered. The Grand Prize winner received a 5-day/4-night trip for five to their choice of one of 5 different destinations. Secondary prizes included 5 notebook computers.
PROMOTION SUMMARY
The Facebook component of the Sweepstakes as well as the “Invite A Friend” feature created a viral campaign that was hugely successful. The destinations were all located in the U.S. and encouraged a “family” vacation with the notebook computers appropriate for family use whether for entertainment, business, or education.
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