This fun, unique, contest gave Facebook users a chance to not only display photos of their dogs, but also come up with a chance to “channel” their dogs’ thoughts by creating imaginary texts from them. This promotion utilized a Facebook application provided by Wildfire Interactive. All eligible entries were posted on Tagg’s Facebook page where they were voted on by visitors. Winners received products from the Sponsor.
This contest targeted the sponsor’s potential customer base (dog owners) while at the same time creating “fans” of their Facebook page where they could market their products.