Acorn TV Sweepstakes
The Best of Acorn TV Tour of England Sweepstakes
To tie-into their programming which features many popular British TV shows, RLJ Entertainment/Acorn TV ran a sweepstakes promotion where one lucky winner received a 7-day/6-night tour of England with stops at numerous sites familiar to fans of shows like Downton Abbey and Doc Martin. The promotion ran for just 11 days but generated almost 17,000 entries. In addition to valuable marketing data gleaned from the entries, the majority of entrants also opted-in to receive future marketing communications from the sponsor.
“It was a trip of a lifetime. Everything was first class. It was relaxing, informative, entertaining and exciting. Highly recommend.”