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Mission Foods Sweepstakes

PROMOTION TITLE

Mission Foods “Mission to Change” Sweepstakes

PROMOTION TYPE

Sweepstakes (Inline FB)

SPONSOR

Gruma Corporation

OVERVIEW

To encourage healthy eating habits, his online sweepstakes invited consumers to enter their favorite “Better for You” recipe either by replying to a promotional Facebook post (inline) or via their personal Twitter feed. Submission of a recipe resulted in an entry into a sweepstakes drawing where 31 winners were randomly selected to receive a fitness device.

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