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Raw-Ality Family Adventure Story Contest

PROMOTION TITLE

Raw-Ality Family Adventure Story Contest

PROMOTION TYPE

Essay Contest

OVERVIEW

Consumers were invited to submit a story of 1,000 characters or less that explained why it’s important for restaurants, coffee shops, hotels and other establishments to offer Sugar In The Raw or Stevia In The Raw sweetener. Promotion Activators then convened a panel of expert judges to review the entries and determine 1 Grand Prize winner and 10 First Prize winners. The Grand Prize winner received his/her choice of a $3,500 gift card to a local Trek bike dealer or $3,500 cash plus a GoPro camera, $500 lululemon gift card, and a $500 REI gift card. Each First Prize winner received their choice of a GoPro camera, a $500 lululemon gift card, or a $500 REI gift card.

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