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Last Man Standing Sweepstakes

PROMOTION TITLE

Last Man Standing Sweepstakes

PROMOTION TYPE

Sweepstakes

OVERVIEW

This sweepstakes promoted the hit Fox show Last Man Standing and also incentivized store visits to Dick’s Sporting Goods. Entrants took selfies with a Last Man Standing standee located in participating Dick’s Sporting Goods and then either uploaded the photo to a dedicated microsite or posted to their personal Instagram feed with the hashtag #LastmanstandingSweepstakes. There were 500 prize winners each of whom received a $100 Dick’s Sporting Goods gift card.

PROMOTION SUMMARY

This sweepstakes not only created visibility for the TV show in-store and on social media, but it drove traffic to the retailer. The gift card prizes also served to drive traffic and generate sales for Dick’s Sporting Goods.

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