Gabriel Share Your Ride

Gabriel Share Your Ride Photo Contest was run on the Gabriel Facebook page and utilized the contest application provided by Wildfire Interactive. Facebook members were encouraged to become “fans” of the Gabriel Facebook page and to submit a photo (i.e. “share their ride”) of their cars. A judging panel determined the 10 best contest submissions which were then posted on the Gabriel Facebook page for public voting. The submission receiving the most votes received $1,000 cash.

This promotion created more traffic to the Sponsor’s Facebook page as well as created photo galleries. The consumer voting component engaged Facebook users and empowered them by giving them a hand in determining the winner.