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Sleep Number Instant Win Sweepstakes & Game
PROMOTION TITLE
Sleep Number® Insider Appreciation Month Promotion
PROMOTION TYPE
Online Instant-win Game & Sweepstakes
SPONSOR
Select Comfort Retail Corporation
OVERVIEW
To incentivize store visits and subsequent purchases, existing customers were invited via email to participate. To play the game and receive an entry into the sweepstakes, entrants visited their local Sleep Number store and registered and played the game on a store-provided tablet device. Everyone who played received either a prize or a high-value coupon.
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