Smucker’s
Promotion Type
Sweepstakes
Sponsor
J.M. Smucker Company
Agency
Overview
Sweepstakes for Smucker’s Snack’n Waffles brand waffles. Entries were submitted on the promotion microsite and were included in a random drawing that featured a kitchen “makeover” prize.
Promotion Summary
The kitchen makeover provided a synergy with the sponsor’s products and leveraged the popularity of “makeover” shows.