Promotion Type

Sweepstakes

Audience

Speed Perks members

Overview

Advance Auto Parts teamed up with STP and the Richard Petty Driving Experience to offer a once-in-a-lifetime experience for their Speed Perks members to win a trip to Charlotte, NC and a meet and greet with NASCAR legend Richard Petty. This sweepstakes increased new enrollment in the Advance Auto Parts Speed Perks program and rewarded their most loyal customers.